Keep Your Customers with Email
Email marketing is one of the most powerful marketing tools available
today. It is easy, affordable, direct, actionable and highly effective.
When you add email to your marketing mix, you spend less time, money and
resources than with traditional marketing vehicles (e.g. direct mail or
print advertising) And, with email marketing, you can communicate more
quickly which means your time-sensitive information isdisseminated in
minutes, not days or weeks - and you can see the results of yourefforts
Email marketing enables you to proactively communicate with your
existing customers, prospects or members instead of passively waiting
for them to return to your Web site, visit your store or office, or call
you on the phone.
With email marketing you can solidify existing relationships, initiate
new ones and convert your one-time visitors, buyers and members into
repeat business and long-termcustomers or contributors. (learn
Email Marketing Terms You Should Know
If you have ever felt out of your depth in a discussion about email
marketing, rest assured you are not alone.These top 25 common email
marketing terms and definitions below will help you expand your email
marketing vocabulary and make you look and feel like an expert.
1. Above-the-fold -
The part of a web page that is visible without scrolling. It is
generally moredesirable placement on a Website because of its visibility.
you have a "join our mailing list" tag on your Website, you
should place it "above the fold" making it easy for
visitors to opt-in. To opt-in or subscribe to an email
list is to choose to receive email communications by supplying your
email address to a particular company, website or individual thereby
giving them permission to email you. The subscriber can often indicate
areas of personal interest (e.g. mountain biking) and/or indicate what
types of emails she wishes to receive from the sender (e.g.
newsletters). (learn more)
What is an E-Newsletter?
you use email on a regular basis, you’re probably already receiving
E-Newsletters from some of the companies you do business with. And while
there’s a tremendous amount of variation out there regarding what
constitutes an E-Newsletter (or "electronic newsletter" or
"E-zine" or "email newsletter;" they’re all the
same thing), they do have certain elements in common.
and foremost, E-Newsletters arrive in your inbox as email messages. The
sending company writes the newsletter, drops it into a predetermined
email format, and sends it to a list of people who receive it on the
other end. There’s a fair amount of technology that runs in the
background to do this efficiently and effectively, but when you boil it
all down, it’s just an email sent to many people at once.
Pound for pound, an E-Newsletter offers the small business owner an
opportunity to reach out to customers and prospects in ways that were
simply not possible just a few short years ago. Whether you do it
yourself, farm out the entire process, or ... (learn